Millie Gooch

Over 620k+ followers
Published author and public speaker
Ambassador for Alcohol Change UK

With an engagement rate of 8% and a community of over 620K followers, Millie Gooch is the founder of the Sober Girl Society and one of the voices leading the UK's sobriety movement. In 2024, she completed her Masters in Mental Health & Addiction and was recognised further by her nomination for Changemaker of the Year at the BCreator Awards 2024.

Her first book, The Sober Girl Society Handbook was described as "an empowering survival guide" by the Evening Standard, and led to her appointment as a proud ambassador for Alcohol Change UK. An established author, her second literary venture, mindfulness journal Booze Less was published in November 2024. She hosted her highly anticipated launch party in partnership with non-alcoholic drinks brands including Carouse and Belvoir Farm.

Millie's authority documenting her sobriety journey has led to partnerships with a multitude of global brands including Bird&Blend, Anthropologie & Nationwide. She's also delivered employee workshops for the likes of ASOS, Charlotte Tilbury and the Ministry of Justice and has appeared as a guest on Boots' Taboo Talks podcast alongside Vogue Williams as well as Should I Delete That with Alex Light and Em Clarkson.

TikTok Analytics
Gender
Male
Female

Men - 14%

Women - 86%

Location
UK
US

UK - 69%

Others - 18%

US - 5%

Age
13-17
18-24
25-34
35-44

18-24 - 24%

25-34 - 59%

35+ - 16%

Instagram Analytics
Gender
Male
Female

Men - 8%          

Women - 92%

Location
UK
US

UK - 66%

US - 15%

Australia - 5%

Age
13-17
18-24
25-34
35-44

18-24 - 5%

25-34 - 48%

35+ - 32%

YouTube Analytics
Gender
Male
Female
Location
UK
US
Age
13-17
18-24
25-34
35-44

TikTok Analytics

Audience

Men - 14%

Women - 86%

Age range

18-24 - 24%

25-34 - 59%

35+ - 16%

Location

UK - 69%

Others - 18%

US - 5%

Instagram Analytics

Audience

Men - 8%          

Women - 92%

Age range

18-24 - 5%

25-34 - 48%

35+ - 32%

Location

UK - 66%

US - 15%

Australia - 5%

YouTube Analytics

Audience

Age range

Location

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