Saff's documentation of life as a first time, twenty-something mum is the perfect balance of transparent reality and an elevated lifestyle. Her captivating story telling takes her audience on a journey through her love of hosting, fashion, London lifestyle and food. Taking action to build a community for fellow 'Mum' creators, Saff hosts dinner parties in partnership with top London Restaurants, her most recent one being hosted at Amélie London in partnership with Laura Mercier. Best known for her 'Margot Mondays' and ‘Half Price Hosting’ Saff has grown a following of over 155k across platforms.

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Saff seamlessly integrates brand partners into her content. In her collaboration with GAILs' Saff featured the brand in her 'Guide to Notting Hill'. Her collaboration with Caudalie led to a major billboard feature in Piccadilly Circus – one of London’s most iconic advertising locations. Working with brands including Tommee Tippee, Hotel Chocolat and Ocado, Saff has driven outstanding results with feedback from brands marking Saff’s content as, ‘one of their most successful campaigns yet!’ She's also hosted a Tiktok Live with F&F and was nominated for a GloMama Award for Best Foodie Mama.