Ellie Middleton

530k+ followers
Author of bestsellers UNMASKED and How To Be You
Activist and public speaker passionate about empowering neurodivergentbrains

​With an audience of ​over 530k across platforms​, Ellie Middleton is an activist, speaker and writer committed to breaking taboos and empowering neurodivergent people to thrive​.

​E​llie founded the (un​)masked community for neurodivergen​ts​ in 2021, which ​celebrates the positives that come with being neurodivergent​ through events and educational content.​ Off the back of this, ​E​llie ​delivers employee workshops to change the narrative on neurodiversity, for​ brands like Coca-Cola, Google & LinkedIn, to name a few.​ In addition, she was selected to​ present a ​TedX talk about her life following her autism diagnosis, ​which has since generated over 30k views and 2k likes​.

Her debut book, 'UNMASKED​' (published October 2023) ​hit number ​o​ne on the ​"movers and shakers​" and "best sellers" list across all books on Amazon​, and number 6 across all books on the Kindle store. This led to broadcast features on GMB, BBC One and ITV as well as written features in Glamour, Metro and The Independent. The success of 'UNMASKED' has led to Ellie's second book 'How to be You' (published September 2024) - a new, practical guide to help readers work with their neurodivergent brains rather than against it. Her publications have sold over 40,000 copies in just 1 year, selling more in the first week than Pete Wicks and Candice Braithwaite.

In 2024, she also released her podcast titled 'Skip the Small Talk' which charted at Number 16 in Society and Culture Podcasts on Spotify and Top 100 Overall podcast's on Spotify in the first week of its release.

Ellie's authority documenting her ADHD and autism diagnosis has led to​ long standing partnerships with a multitude of global brands including Disney+, Samsung & ​Stanley. ​S​he also​ attended the prestigious NTA's in 2024, and won the Book bCreator of the Year award 2024, joining the bCreator 2025 judging committee this year.

TikTok Analytics
Gender
Male
Female

Men - 15%

Women - 85%

Location
UK
US

UK - 38%

US - 26%

Others - 19%

Age
13-17
18-24
25-34
35-44

18-24 - 13%

25-34 - 52%

Instagram Analytics
Gender
Male
Female

Men - 11%

Women - 89%

Location
UK
US

UK - 51%

US - 20%

Australia - 8%

Age
13-17
18-24
25-34
35-44

18-24 - 9%

25-34 - 46%

YouTube Analytics
Gender
Male
Female

Female - 100%

Location
UK
US

UK - 47%

US - 34%

Australia - 10%

Age
13-17
18-24
25-34
35-44

25-34 - 100%

TikTok Analytics

Audience

Men - 15%

Women - 85%

Age range

18-24 - 13%

25-34 - 52%

Location

UK - 38%

US - 26%

Others - 19%

Instagram Analytics

Audience

Men - 11%

Women - 89%

Age range

18-24 - 9%

25-34 - 46%

Location

UK - 51%

US - 20%

Australia - 8%

YouTube Analytics

Audience

Female - 100%

Age range

25-34 - 100%

Location

UK - 47%

US - 34%

Australia - 10%

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